With over 22 years of experience in graphic design and brand strategy within the built environment, Katerina excels in crafting content across print, digital, and environmental mediums from inception to completion.

As the Graphic Design Lead, she drives the creation of impactful designs that connects with audiences, telling stories and delivering optimal solutions for clients. Internally, she oversees the establishment and maintenance of Ethos Urban’s brand identity, ensuring consistency and excellence company-wide.

Driven by a passion for simplifying complexity and problem-solving, Katerina thrives on collaborating closely with subject matter experts to translate intricate data into user-centric design solutions. Her portfolio boasts a variety of accessible content pieces adhering to WCAG standards.

Katerina Roth's expertise